Your first reaction to this might be “what you talking’ ’bout Willis”! It’s a business, you can’t give a business a personality!
Ahh! But that’s where you’re wrong. All businesses have personalities. Some are very clear and straightforward, whilst others are more like Jim Carrey in “Me, Myself & Irene” – multiple personalities which clash and just don’t make any sense and confuse the begeezus out of your customers.
If you’re about to start a new business, now is the best time to create your new personality and it all starts with a name.
Grab yourself pen and paper and start writing.
Thinking about the purpose of your business, start writing down everything that comes to mind. Names, adjectives, verbs, nouns. Get it all down. Get the dictionary and thesaurus out if you need to. Say you make pretty dolls. The name pretty dolls is a bit boring and is probably already taken so break those two words down. Your dolls are inspired by 18th century French fashion, so what is pretty dolls in French? Get the idea?
Once you have the name picked out you can start thinking about the personality you want your business to have.
Ask yourself these questions:
What does this business say? “Hi, I make these gorgeous 18th century French inspired dolls”.
How would it say it? Would it be Witty? Romantic? Sarcastic? Hipster? Childlike?
And who is it saying these things to? Who are they? What do they do? Where do they live? Where do they shop?
Does this personality match or clash with who its saying it to?
Keep adjusting the personality until you get a perfect match.
Its important to note however, that this personality MUST also match with your own. If your own personality and values are too different from that of your business then there is the risk that your own personality will take over and that can be confusing for customers and therefore damaging to your business.
Say you already have a business, its been going for a few years now but you’re not sure if its personality is still the same as it was originally. Its very easy for paradigms to shift, for goals to change, for your vision to change. Even small shifts can put your business in jeopardy.
Start off by writing down the answers to the questions above in relation to how you want your businesses personality to be like.
Now, write down the answers to the questions above in relation to how you believe your businesses personality is like right now.
How do the two compare? Do they align? Is the personality clear or has it turned into Me, Myself & Irene?
If you realise your business has turned into Me, Myself & Irene then its time to think about doing a brand refresh or a rebrand. I offer my clients the opportunity to completely rebrand their business, starting with their WHY and finishing with a new personality and dynamic brand identity icons to match.
If you are thinking about a rebrand get in touch for a free 30 minute consultation.