Over the coming weeks, I will be taking you through the process of rebranding.
My client is Jo from Frangipani Baby. Frangipani Baby is an ethical online store selling products which make life with a small child easier, safer, foster attachment and offer alternatives that are ethical, sustainable and reduce waste.
Frangipani Baby was established in 2008 and Jo purchased the business in 2015. The business is going well with with a good customer base and many customers coming from referals, however the business has evolved from what it started as and Jo wants her brand to better reflect her eithics and current product offerings.
The info graphic below outlines my process.
Each blog will detail the steps so that you can see how this process will will and you’ll be able to share Jo’s journey in having her business rebranded.